Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so […]
3 Ways to Boost Your Affiliate Program For Memorial Day Read More »
The daily activities of each affiliate manager may vary, but there are several core tasks that every affiliate manager much perform every day; and it doesn’t matter if you are on a payroll or operate as an outsourced affiliate manager. Let’s take a close look at some of those key
What Does an Affiliate Manager Do? Read More »
Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.
Battling Outreach Blindness: How to Get Your Affiliate Program Noticed Read More »
We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is
3 Catchy Email Subject Lines To Use When Recruiting Affiliates Read More »
A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate
What is TM+ Bidding and What are the Benefits? Read More »
As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are helping yourself. Let’s take a look at a few ways to help your affiliates help you. Provide them Resources Providing
How to Help Your Affiliates Be Successful Read More »
When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80% of our time actively recruiting new affiliates into our affiliate programs. Thus, it’s important to really know how to do
Affiliate Recruitment: 4 Tips to Follow Up via Email Read More »
Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an
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Are you thinking about creating an affiliate program? We have launched hundreds of programs and have compiled this list of tips for launching an affiliate program to make it easier for you. Why Choose Affiliate Marketing? The first part to launching an affiliate program is to determine whether or not
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Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer
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