So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a) […]
How to Determine What Your Affiliate Program Commission Rate Should Be Read More »
For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited
5 Lessons to Learn from Amazon’s Affiliate Survey Read More »
Labor Day weekend is just around the corner and, much like Memorial Day, this is one of the largest retail sales weekends of the year. People are online browsing for deals and it’s as important as ever to incentivize your affiliates to be active during this period. In the paragraphs
3 Ways To Activate Affiliates This Labor Day Read More »
Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach
How to Recruit Affiliates: 10 Strategies That Work Read More »
As an affiliate manager, each season presents new opportunities and the end of the summer, also known as “Back to School Season,” is no different. As affiliate managers, one main goal along with driving sales is keeping our affiliates engaged and there’s no better way to do that than to
3 Ways To Prepare For Back To School Season As An Affiliate Manager Read More »
Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of
5 Ways to Develop Your Affiliate Program Management Skills Read More »
Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so
3 Ways to Boost Your Affiliate Program For Memorial Day Read More »
The daily activities of each affiliate manager may vary, but there are several core tasks that every affiliate manager much perform every day; and it doesn’t matter if you are on a payroll or operate as an outsourced affiliate manager. Let’s take a close look at some of those key
What Does an Affiliate Manager Do? Read More »
Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.
Battling Outreach Blindness: How to Get Your Affiliate Program Noticed Read More »
We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is
3 Catchy Email Subject Lines To Use When Recruiting Affiliates Read More »