Affiliate Program Management

When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80% of our time actively recruiting new affiliates into our affiliate programs. Thus, it’s important to really know how to do […]

Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an

Are you thinking about creating an affiliate program? We have launched hundreds of programs and have compiled this list of tips for launching an affiliate program to make it easier for you. Why Choose Affiliate Marketing? The first part to launching an affiliate program is to determine whether or not

Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer

I, first, got my feet wet in affiliate marketing in 2003. That was when I created my very first affiliate program – one an online store I owned at the time. It grew and succeeded as I won a prize after a prize for doing “affiliate management” well. With time

Affiliate recruitment is one of the most important aspects of affiliate management. Nearly 80% of any affiliate manager’s time will be spent on affiliate recruitment. That 80% will be broken down differently for each individual, however, the most successful affiliate program managers spend a significant amount of time on follow

With today being Valentine’s Day, we must remember to show our affiliates some love! Any successful affiliate program must include include proper relationship management. As a merchant, or affiliate management agency, one of your goals is to have as many publishers promoting your products as possible. For that to happen,

As affiliate marketers, we’re always trying to lock down the elusive content publishers. These affiliates are the holy grail of any merchant’s affiliate program. They are so valuable because they are seen as an expert in their niche. Their traffic is highly targeted and these users are on their site

As we all know, affiliate recruitment is one of the five key pillars of affiliate program management. While all the pillars are important, most affiliate managers will devote at least 75% of their time toward recruitment. After all, if you’re not recruiting affiliates then your sales force isn’t growing and