Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA […]
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream Read More »
Education is an important part of any professional’s personal improvement. In an area as diverse as digital marketing, it is important to keep up to date and look at how you can apply new (or sometimes old) ideas and methodologies to current problems. I also think once you have learnt
Education Improves a Situation Read More »
Much has been happening in the affiliate marketing world lately. Even though August 2013 isn’t over yet, I think it is safe to presuppose that the below 7 news are definitely the ones that you do not want to miss. So, here they are in chronological order: 1. Affiliate Marketing
7 Affiliate Marketing News Not to Miss in August 2013 (Second Half) Read More »
Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate
Evangelism Marketing versus Affiliate Marketing Read More »
On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht,
Feedback on Prussakov's 2013 Speaking Appearances in Europe Read More »
Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the
St Petersburg Internet Conference 2013: CPA Marketing Track [Video] Read More »
Whether you are already doing business in Europe, or just contemplating entering a European market, there are three must-attend conferences that are coming up between May and July 2013. I recommend you seriously look into attending at least one of these: May 15-16, 2013 — Affiliate Management Days (London, UK)
3 European Affiliate Marketing Conferences to Attend: May-July 2013 Read More »
I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single
2012 Affiliate Network Earnings and Year-over-Year Growth Read More »
Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are
3 Areas Where Affiliate Networks Should Invest Resources #pminyc Read More »
I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when
When Is It Cool To Call? Read More »