An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides
Will All Affiliates Be Affected by New FTC's Rules? Read More »
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who
Art of Soliciting Affiliate Feedback & Raising Interest Read More »
On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on
Advice for Advertisers with Affiliates on Twitter Read More »
When a new affiliate asks me what they should focus on while starting on their path as an affiliate marketer, I always recommend looking inside themselves, and spotting the topic they are really passionate about. That’s the place you always want to start! If, for example, you hate cooking, but
Passion Defines Success Read More »
I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the
FTC's Video Response to Questions on Endorsement Guides Read More »
Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to
CMP.ly Introduces a Disclosure Policy Solution Read More »
So you have decided to start an affiliate program. One of the very first question that you will have to deal with is what to set the program’s commission rate at. There are various opinions on how to calculate it. My short advice is this: a) Calculate the maximum that
How To Calculate Affiliate Commission Rate Read More »
Happy Halloween!! It seems appropriate to dedicate my today’s post to the most appropriate costumes for Internet marketers (search engine optimizers, emailers, Social Media and affiliate marketers, those of us involved in analytics and usability, and everything in between). I have compiled a list of 11 costumes that I have
11 Cool Costume Ideas for Internet Marketers & Geeks Read More »
An red flag has been raised by Melanie Seery of Affiliate Advocacy this morning. Her alert brings some worrying news about a new state considering going in the direction of the Internet tax. This time it is the State of Florida, and now the main reason behind the initiative is
Florida Considers Internet Sales Tax Read More »
For the fourth time in a row Affiliate Summit is planning on awarding its already traditional annual Pinnacle Awards. They will be presented at Affiliate Summit West 2010 in Las Vegas, NV on January 19, 2010. Starting from today (through November 30, 2009), you can submit your nominations for the
Affiliate Summit Accepts Nominations for Pinnacle Awards Read More »