An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
Shawn Collins’ recent post reminded me once again how often the term “affiliate” is being misunderstood. When looking at how it is defined in any literature on business and economics, we will see the following: “The term ‘affiliate’ means any company that controls, is controlled by, or is under common
Definition of Affiliate Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you
5 Examples of Landing Pages for Affiliate Coupon Campaigns Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »
Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of
30 Practical Tips for Affiliate Marketers Read More »
Wednesday afternoon good news came from both Hawaii, and California: Good News from Hawaii: Governor Linda Lingle “vetoed HB 1405 because this legislation has immediate and adverse consequences for residents and businesses of Hawai’i. This legislation would place Hawai’i companies at a competitive disadvantage. As a consequence of this bill,
Governors of California and Hawaii Vetoed Affiliate Tax Bills Read More »
source]. Gov. of Hawaii, Linda Lingle, “notified the Legislature the [affiliate tax] bill was among 65 she may veto” after Amazon.com and its “sister-site Endless” have notified all HI affiliates that they are no longer on board [source]. There is no doubt that the question of the affiliate tax is
Affiliate / Amazon Tax: Problem of Selective Nexus Formation Read More »
If you are looking for a guide on how to format your next affiliate newsletter, you’ve come to the right place. I have been asked this question just today, and it occurred to me that this would make up a helpful blog post, especially for new affiliate managers. There are
Affiliate Newsletter Template | Tips on How, When and What to Include Read More »
Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like
What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional Read More »