I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional …
Where Management, Leadership and Transformational Leadership Overlap Read More »
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in …
Transformational Leadership for Affiliate Program Management Read More »
There is an excellent book by Oren Harari, which was recognized as one of the top 10 business books by the American Library Association’s Booklist magazine, and also made the New York Times, BusinessWeek and WSJ bestseller lists shortly after being published. The book is entitled The Leadership Secrets of …
All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch …
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live …
Theorizing Vaynerchuk & Learning From Trait Approach Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared …
Earlier this week The Washington Times wrote about the famous shad fishing madness that comes to Fredericksburg, VA every April. The Rappahannock River — which is among Virginia’s best fishing waters for spawning shad — is less than half an hour drive from my home, and yesterday evening I decided …
Today is the 100th day of 2009, and it marks is my 100th non-stop blog post. To celebrate this day, I have decided to make it fun and give away 100 free copies of my latest “Online Shopping Through Consumers’ Eyes: A Study of Online Users’ Responses to 107 Questions” …
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither …
Nicholson's Motivation Method & Affiliate Context Read More »
Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of …