Transformational Leadership for Affiliate Program Management

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Leadership

I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in mind. Just as the name Read More …

18 Leadership Principles from Colin Powell

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There is an excellent book by Oren Harari, which was recognized as one of the top 10 business books by the American Library Association’s Booklist magazine, and also made the New York Times, BusinessWeek and WSJ bestseller lists shortly after being published. The book is entitled The Leadership Secrets of Colin Powell. In it Harari, Read More …

Emergent Leadership — Key to Success

Posted on7 CommentsCategoriesAffiliate Program Management, Leadership

All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch an affiliate program, and since Read More …

20 Differences Between Management & Leadership

Posted on30 CommentsCategoriesAffiliate Program Management, General Discussion, Leadership

When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared characteristics, etc. Additionally, as Richard Read More …

Spawning Fish & Lesson We Can Learn

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Earlier this week The Washington Times wrote about the famous shad fishing madness that comes to Fredericksburg, VA every April. The Rappahannock River — which is among Virginia’s best fishing waters for spawning shad — is less than half an hour drive from my home, and yesterday evening I decided to join the “shad fanatics” Read More …

Nicholson’s Motivation Method & Affiliate Context

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Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the Read More …

Managing Culturally Diverse Affiliates

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Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of one), and I’ve come to Read More …

Reciprocal Causality and Affiliate Program Management

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In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the principle of reciprocal causality in Read More …