Thoughts for Affiliates

Articles and blog posts that may be of help to affiliates

How Skimlinks' Google Affiliate Network (GAN) Overwrite Works

With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live… […]

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Surprising Example of (Toolbar) Affiliate Transparency

Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a

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In Affiliate-Merchant Relationships Transparency Goes a Long Way

A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”

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Run a Login-Based Affiliate Website? Provide Access to Get Approved

User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run

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Tips (for Social Media Affiliates) to Get Your Application Approved

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and

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