Affiliate marketing is in the rage these days. But still, not that many people are being very successful in this field. There are even those who, with all the internet marketing tools at their disposal, are still having a hard time making money out of it. What could be the […]
On Your Way to Success: Qualities of Effective Affiliate Marketer Read More »
May is going to be a hot month for me. In fact, in the course of the next month I am going to deliver more presentations than I had in course of the whole previous year. I will speak on affiliate marketing in 5 countries (USA, United Kingdom, Russia, Romania,
Geno Prussakov's Speaking Schedule for May 2013 Read More »
Not too long ago, upon a friend’s recommendation, I’ve decided to give a new WordPress plugin a try. It was Super Popup, a neat little tool for creation and management of popups in a blog. I must admit that in five and a half years of blogging, I have never
Popup Generates 69% Less Clicks Than In-Post Ad in Half the Time Read More »
In just a little under 11 days (see counter below for the exact time left) this year’s first Affiliate Management Days conference will kick off in San Francisco, California. [ujicountdown id=”Standard” expire=”2013/04/16 11:30″ hide = “true”]I was honored to see that a co-founder of what is today Google Affiliate Network,
Last Chance to Register for Affiliate Management Days San Fran 2013 Read More »
As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is
Affiliate Tracking Software vs. Affiliate Networks: Why Not Both? Read More »
Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will
How Can People Management Help Your Affiliate Programme? Read More »
Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some
Affiliate Coupon Code Compliance Guide Developed and Released Read More »
Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your
Healthy Affiliate Program is Antonymous of Quick Fix Read More »
Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help
How to Design Effective Affiliate Banner Ads Read More »
I am honored to see my Affiliate Program Management: An Hour a Day book nominated for a Small Business Book of 2013, and especially thrilled to see it in the “Classics” section. It is pretty exciting and encouraging to see a book this niche make such a progress. The voting
Affiliate Management Book Makes the List of Business Classics Read More »