Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — […]
Set Achievable Goals and Look Beyond Extrinsic Rewards Read More »
David Meerman Scott has a new book out. It is co-authored with Brian Halligan of HubSpot, and entitled “Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic bank in history”. I’ve had a chance to read it cover-to-cover on my transatlantic flight a couple
19 Pieces of Marketing Wisdom from the Grateful Dead Read More »
One of the suggestions under my Digital Marketer’s Twitter 100+ Master List was to put together a list of SEO experts to follow on Twitter. The day has finally come and today I will indeed focus on the Search Engine Optimization experts you don’t want to miss. Here is my
10 SEO Experts & Resources to Follow on Twitter Read More »
Reversals happen. They happen to merchants, and by extension, they hit affiliates too. Of course, affiliates love programs with “no reversals” policies, but if you, as a merchant, aren’t ready to offer one, I strongly encourage you to at least stick to the following 3 best practices: 1) Locking Periods
Best Practices for Affiliate Commission Reversals Read More »
Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website
Are You Analyzing Your Mobile Traffic? Read More »
Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the moderation queue of this blog. Every day among the good ones, there are also
3 Worst Of Awards: Affiliate Application, Email & Blog Comment Read More »
Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”?
How to Deal with Fraudulent Affiliates Read More »
A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of
3 Types of Direct Contact for Affiliate Recruitment Read More »
If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with
Interview with Jason Spievak, CEO of RingRevenue Read More »
It’s Friday again, and I decided to dedicate my today’s #FollowFriday-style post to experts and companies that tweet great small business advice. My list is actually made up of two smaller lists: 10 people, and 15 periodicals and small business communities to follow. Disclaimer: None of the below are meant
25 Twitter Accounts to Follow for Small Business Advice Read More »