In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have […]
How Conversion Optimization Increased Performance by Over 50% Read More »
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays
Affiliate Link Performance Metrics are Misleading Read More »
About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example
Good Affiliate Application or What Affiliate Managers Want to See Read More »
I’ve blogged about my 3 R’s of affiliate program management success, and have also mentioned those 3 R’s in a number of my conference presentations. Then I had 2 more R’s borrowed from Brian Tracy’s post on The Two R’s of Top Leaders. Today I’d like to add even 2
7 R's of Good Management and Leadership Read More »
If you’re a digital marketer like me — passionate about what you do, and constantly on the lookout for new opportunities to grow — you know that the abundance of research that’s being done and published, and the amount of quality content (on various areas of online marketing) that’s being
How to Stay Focused in This Ocean of Data? Read More »
Did you know that there are a number university professors who are quite active on Twitter? Among these there plenty of true marketing experts that you and I can find of great help. So you wouldn’t need to take any online schooling classes in marketing, but can just follow their
10 Marketing Professors to Follow on Twitter Read More »
It is no secret that every year there are some 20 affiliate marketing conferences being held around the globe (half of which generally happens in North America). However, besides the ones devoted specifically to affiliate marketing, there are a number of other conferences excellent conferences (dedicated to broader online marketing)
7 Online Marketing Conferences to Attend Read More »
A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this
Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing Read More »
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join. More on it in our earlier Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates’ Eyes posts. The above findings are quite logical.
10 Affiliate Directories to Submit Your Program To Read More »
First of all, let me clarify what this post is not about. It’s not about how you can use Twitter to organize and coordinate your conference yourself. It can be wonderful for that, but today I’d like to look at the 3 things you want to do to take advantage
How to Use Twitter for Conference, Workshop or Other Meeting Read More »