In conjunction with the growing popularity of news connected with the affiliate nexus tax bills and laws passed in various states, a number of merchants have approached me asking a question that may be summarized as follows: Can the use of web hosting servers in another state be considered grounds […]
Can Location of Web Server Constitute Tax Nexus? Read More »
With the fairly recent Google’s “Farmer” Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it. The short answer is: “No, as long as what you
Should Bloggers Worry About Google's "Farmer" Algorithm Update? Read More »
With PubCon South at Austin 2011 coming up in just two weeks, I thought it would be interesting to analyze PubCon‘s past and current speakers ranking them in the order of their social influence on Twitter. I must tell you, there are some really impressive folks on the list! I’ve
Most Influential PubCon Speakers – Top 40 List Read More »
No need to explain this in America, but if you’re reading this article from outside the U.S. yesterday was a huge sports day in the United States — the Super Bowl XLV day. As tweeted during the first minutes of the game, after three years of living in this country
American Football Misconceptions & Business Parallels Read More »
One of the digital marketing conferences that has an “affiliate track” is PubCon. It is being held twice a year: in Austin, TX in spring, and in Las Vegas, NV in autumn. I was invited to speak at the Las Vegas 2010 one, but regardless of how much I wanted
Prussakov to Speak at PubCon South 2011 in Austin TX Read More »
What is a hashtag in the first place? Twitter itself defines this # sign as a symbol “used to mark keywords or topics in a Tweet… created organically by Twitter users as a way to categorize messages” [source]. As The New Yorker put it Twitter hashtags are “used to mark
10 Twitter Hashtags for Online Marketers to Follow Read More »
The news of the day is Starbucks’ launch of nationwide mobile payment system. The official press release reads: Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the earlier introduction of Starbucks
Starbucks' Lame Launch of Largest Mobile Payment System in US Read More »
My Norton Internet Security is expiring in 10 days. Today I decided to renew it for two more years, and was quite surprised that it is cheaper to open an all new subscription than to renew an existing one: I then tweeted about this and received a quick reply from
When Renewals Cost More Than Subscriptions: Symantec Case Read More »
December 2010 issue of the Target Marketing magazine had an interesting article I’ve meant to blog about for some time. On page 11 the magazine’s senior editor, Heather Fletcher, brings us back to Hippocrates who while being “more synonymous with medicine that marketing” had also written a lot about human
Hippocrates, Personality Types & Predicting Conversion Read More »
Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields
A/B Split Testing: Definition and Popular Tools Read More »