Believe it or not, but not all online merchants offer their customers with a holiday shipping schedule. If this statement does not apply to you, skip right to the very last paragraph of this post. If, on the other hand, you do not yet have a shipping schedule posted on […]
Publish Your Holiday Shipping Schedule Read More »
Yesterday we were all impressed with the statistics that the Black Friday 2009 brought us, but the Cyber Monday stats that have been circulated today have clearly overshadowed the pre-Monday records. In the DaySpring.com’s affiliate program, for example, we’ve seen an utterly amazing surge of affiliate-referred sales where the Cyber
Cyber Monday 2009 Statistics Read More »
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales
Online Holiday Shopping in Full Swing: Stats and Trends Read More »
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are
Facebook Advertising: IKEA Thinks Outside the Box Read More »
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates
Free Shipping — The Beloved Holidays Deal Read More »
Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than
Nielsen: 6 Out of 10 Consumers Use Direct Type-in Read More »
When a new affiliate asks me what they should focus on while starting on their path as an affiliate marketer, I always recommend looking inside themselves, and spotting the topic they are really passionate about. That’s the place you always want to start! If, for example, you hate cooking, but
Passion Defines Success Read More »
I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the
FTC's Video Response to Questions on Endorsement Guides Read More »
Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print
FTC Means To Say That Everyone is Accountable Read More »
Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb
How to Word Disclosures & Agreements to Meet FTC Rules Read More »