It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value […]
Affiliates, Domain Names and Trademark Violations Read More »
Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled
Conversion Optimization: Are You Split Testing Headlines? Read More »
At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points.
Affiliate Marketing's Place in Digital Marketing Read More »
Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application. The
Why Automatic Approval of Affiliates is Always Dangerous Read More »
Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts
7 Branding and PR Experts to Follow on Twitter Read More »
Yesterday Sophos reported the newest scam scheme on Facebook — the Target Week SHOP for FREE, which thousands of Facebook users have already fallen for. The way it works is basically like this: You’re told you need a special gift card to participate in this promo. To obtain the card
Target Shop for Free Week & What Breeds Affiliate Marketing Scams Read More »
A good question came to me in the email yesterday: Is there a certain metric you use to predict revenue potential for a site? I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that
How to Project Affiliate Earnings: 5 Metrics and Formula Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »
Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of
Promoted Twitter Trends + World Cup = Phenomenal Results Read More »
I’ve blogged about multiple things during the past days (sometimes more than once a day), but naturally wasn’t able to cover, or react to everything that I personally have found to be of interest. There really is an abundance of great content being produced on a weekly basis, and to
Important Affiliate Marketing Posts and News I Haven't Mentioned Read More »