Affiliate Marketing Tip of the Week: Updating Banners the Smart Way

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We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first Read More …

Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc

Posted on4 CommentsCategoriesAffiliate Program Management

Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and sizes, but also keeping “promotional Read More …

What Makes an Effective Affiliate Banner – Affiliate Viewpoint

Posted on13 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic. Today I’m thrilled to officially Read More …

What Influences Affiliate Banner Performance the Most? Surprise Ahead

Posted on12 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as Read More …

Do Not Believe Everything You See in Affiliate Program Statistics

Posted on9 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it you know that — when Read More …

Affiliate Networks, Give Us Mass Banner / Link Edit Function

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could really use a mass banner/link Read More …

ShareASale vs Commission Junction: Banner Upload Convenience

Posted on11 CommentsCategoriesAffiliate Program Management, General Discussion

I manage an affiliate program for a merchant who is simultaneously utilizing two affiliate networks: Commission Junction and ShareASale. I’ve just had to upload 6 new banners to each network, and in one case it took me 8+ times longer than in the other. Here are the details: Commission Junction – 6 minutes 8 seconds Read More …

Beat Your Competition Using Dynamic Affiliate Banners

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately Read More …