In the course of the past 5-7 days the question that I was asked more often than any other was: What is the size of affiliate marketing industry? While there is no one place which answers this one, there are hints and bits of information all around the place, and
Size of Affiliate Marketing Industry Worldwide Read More »
Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009;
UK Affiliate Census 2011 Report is Out Read More »
The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011
Affiliate Marketing Has High Turnover and Low Chance of Success? Read More »
On Tuesday (November 2, 2010) LinkShare affiliate network announced its Q3 2010 progress and highlights: LinkShare in Q3 2010 …more than 110 new advertisers joined the LinkShare Network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009. More than 1,000 advertisers
LinkShare vs Commission Junction: Comparing Q3 2010 Results Read More »
Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010”. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it.
2010 Stats and Trends: UK Affiliate Marketing Read More »
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven
Emailers Refer Majority of Affiliate Marketing Transactions? Read More »
Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led
Do Affiliates Prefer Network-Based or In-House Affiliate Programs? Read More »
Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see
AffStat 2010 Reveals Key Affiliate Expectations Read More »
As the year 2009 is coming to an end, many are looking back to highlight the most popular trends and developments in their industries, and in a similar fashion I have decided to devote my today’s blog post to highlighting the top (most popular by the number of participants) affiliate
Top 7 Affiliate Marketing Polls of 2009 Read More »
It is good to see this year being so fruitful for affiliate marketing reports. In February Econsultancy released their UK Affiliate Census 2009. In March the US Affiliate Census 2009 was published. Another great report — this time from the Affiliate Summit — is being released tomorrow, June 15, 2009.
AffStat 2009 Being Released. Sneak Peak. Read More »