Affiliate Manager Active on Social Media? But Does It Add Value?

Posted on8 CommentsCategoriesAffiliate Program Management

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT got me thinking: “How many Read More …

Poor Affiliate Communication: AJ Madison Case

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be Read More …