Affiliate Manager Active on Social Media? But Does It Add Value?

Posted on8 CommentsCategoriesAffiliate Program Management

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT got me thinking: “How many Read More …

Poor Affiliate Communication: AJ Madison Case

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be Read More …

Twitter as an Affiliate Program Management Support Tool

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested in the pictures of my Read More …