British Affiliate Marketing Comprises 6% of UK Internet Economy

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.” But now we have better Read More …

Affiliate Management Conference in London: Dates, Call for Speakers

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements

Ladies and Gentlemen, Today, I am thrilled to announce that Affiliate Management Days is coming to Europe! Building on the success of our American conferences (the next of which is set to take place in San Francisco in April of this year), and in strategic partnership with a4uexpo, we are coming to the UK this Read More …

One UK Affiliate Acquires Another for £87 Million ($134.5 Million)

Posted onLeave a commentCategoriesAnnouncements, Thoughts for Affiliates

We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and when we do they are Read More …

UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

Posted on1 CommentCategoriesAffiliate Program Management, Announcements, Thoughts for Affiliates

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution solutions, long-tail affiliates, brand control Read More …

UK M-Commerce Report with Affiliate Marketing Twist

Posted on2 CommentsCategoriesAnnouncements, Mobile, Thoughts for Affiliates

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel Read More …

Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook

Posted onLeave a commentCategoriesAffiliate Program Management, Articles & Publications, Online Marketing, Thoughts for Affiliates

In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an eBook of a kind). On Read More …

Prussakov on a4uAwards Affiliate Marketing Awards Judging Panel

Posted on3 CommentsCategoriesAnnouncements

Several organizations give out affiliate marketing awards these days. There are Affiliate Summit’s Pinnacle Awards, brand-new North American Affiliate Marketing Awards, and organizations like Econsultancy and Blue Glass have affiliate marketing-related categories too (“Innovation in Affiliate Marketing” and “Best Affiliate Marketing Blog” awards respectively). However, when it comes to Europe (and the United Kingdom, in Read More …