In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.” […]
British Affiliate Marketing Comprises 6% of UK Internet Economy Read More »
Ladies and Gentlemen, Today, I am thrilled to announce that Affiliate Management Days is coming to Europe! Building on the success of our American conferences (the next of which is set to take place in San Francisco in April of this year), and in strategic partnership with a4uexpo, we are
Affiliate Management Conference in London: Dates, Call for Speakers Read More »
We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and
One UK Affiliate Acquires Another for £87 Million ($134.5 Million) Read More »
Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution
UK Affiliate Marketing in 2012 – Travel Vertical [REPORT] Read More »
Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009;
UK Affiliate Census 2011 Report is Out Read More »
Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the
UK M-Commerce Report with Affiliate Marketing Twist Read More »
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an
Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook Read More »
Several organizations give out affiliate marketing awards these days. There are Affiliate Summit’s Pinnacle Awards, brand-new North American Affiliate Marketing Awards, and organizations like Econsultancy and Blue Glass have affiliate marketing-related categories too (“Innovation in Affiliate Marketing” and “Best Affiliate Marketing Blog” awards respectively). However, when it comes to Europe
Prussakov on a4uAwards Affiliate Marketing Awards Judging Panel Read More »
After a fairly long break from it (over three months have passed since my last #FollowFriday post/list), I’ve decided to return to my popular series of Twitter list posts. Today I’d like to bring you a list of the 10 must-follow affiliate marketing accounts — a list that’s long overdue,
10 Affiliate Marketing Accounts to Follow on Twitter Read More »
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200%
UK Affiliate Marketing Grows by 38% in 2009 Read More »