3 E-tailer Mistakes and Affiliate Program Management Parallels

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels with affiliate program management. Today Read More …

Communication Failures in Affiliate Marketing

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales and discounts, new affiliate tools, etc, etc. I’m talking Read More …

Do Affiliates Want Relationship, Communication, or Neither?

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone had it all pretty clear Read More …

Broadcasting Versus Two-Way Communication

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my heart good was the emphasis Read More …

Birthdays and Manager-Affiliate Relationship

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating in affiliate marketing forums where Read More …