I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when […]
When Is It Cool To Call? Read More »
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase
Proactive Affiliate Management and Communication Read More »
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,
Affiliate Feedback on "From" Field of Program Manager Emails Read More »
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers
Does the From Field Matter When Emailing Affiliates? Read More »
It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels
3 E-tailer Mistakes and Affiliate Program Management Parallels Read More »
In over 7 years of managing affiliate programs I have never seen this happen, and when I did I simply loved it, and surely took a screenshot to share with other affiliate program managers and affiliates. After approval into an affiliate program, an affiliate emailed me the following text: While
Better Safe Than Sorry Read More »
Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales and discounts, new affiliate
Communication Failures in Affiliate Marketing Read More »
A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone
Do Affiliates Want Relationship, Communication, or Neither? Read More »
The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my
Broadcasting Versus Two-Way Communication Read More »
We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating
Birthdays and Manager-Affiliate Relationship Read More »