5 Competitive Intelligence Twitter Accounts to Follow

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From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors, but this post isn’t about Read More …

Affiliate Marketing’s Place in Digital Marketing

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points. While budgeting your company’s online Read More …