7 Marketing Strategies for the Ultimate Ecommerce Launch

Posted on4 CommentsCategoriesOnline Marketing

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and drive visitors to purchase. It’s exciting to launch an ecommerce store, and if brands can start out Read More …

5 Competitive Intelligence Twitter Accounts to Follow

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors, but this post isn’t about Read More …

Affiliate Marketing’s Place in Digital Marketing

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points. While budgeting your company’s online Read More …