In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most […]
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to
Is Affiliate Marketing Undergoing a Kind of "Darwinism"? Read More »
Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate
HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers Read More »
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,
Affiliate Feedback on "From" Field of Program Manager Emails Read More »
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers
Does the From Field Matter When Emailing Affiliates? Read More »
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at
Email Address Makes a World of Difference Read More »
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups
How Often to Follow Up with Affiliates Read More »
Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the moderation queue of this blog. Every day among the good ones, there are also
3 Worst Of Awards: Affiliate Application, Email & Blog Comment Read More »
It’s Friday again, and in the best traditions of Twitter’s #FollowFriday list sharing, today I’d like to turn to email marketers. So, ladies and gentlemen, I now bring you a list of 10 email marketing experts and/or companies/projects to follow on Twitter (bios taken from whatever each of them listed
10 Email Marketing Experts to Follow on Twitter Read More »
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven
Emailers Refer Majority of Affiliate Marketing Transactions? Read More »