Affiliate-Driven Customers Are 8 Percent More Valuable Than Average

Posted on4 CommentsCategoriesAffiliate Program Management, Online Marketing

In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top I am pleased to see that Affiliate Read More …

Is Affiliate Marketing Undergoing a Kind of “Darwinism”?

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns” Read More …

HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate networks, programs, and advertisers can Read More …

Email Address Makes a World of Difference

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant Read More …

10 Email Marketing Experts to Follow on Twitter

Posted on19 CommentsCategoriesGeneral Discussion, Online Marketing

It’s Friday again, and in the best traditions of Twitter’s #FollowFriday list sharing, today I’d like to turn to email marketers. So, ladies and gentlemen, I now bring you a list of 10 email marketing experts and/or companies/projects to follow on Twitter (bios taken from whatever each of them listed on their Twitter profile): Chad Read More …

Emailers Refer Majority of Affiliate Marketing Transactions?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who Read More …