Free Online Workshop on Improving Affiliate Performance

Posted on3 CommentsCategoriesAnnouncements

If you are an affiliate, you know that in most cases my workshops, speeches, and presentations are geared at those who you work with — merchants (or advertisers). Every once in a while, there are, however, exceptions when I prepare/deliver affiliate-geared presentations too. My Lynda.com “Affiliate Marketing Fundamentals” video course was one, and so was Read More …

UN Foundation Selects Affiliate Marketing Platform for Tracking

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It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton we’ve interviewed before — who Read More …

5 YouTube Video Channels for Affiliate Marketers to Bookmark

Posted onLeave a commentCategoriesGeneral Discussion, Thoughts for Affiliates

Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer’s time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the bone”… And as far as Read More …

HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate networks, programs, and advertisers can Read More …

HasOffers Adtribution Launch. Exclusive Interview with Peter Hamilton

Posted on3 CommentsCategoriesAnnouncements, Interviews, Online Marketing

Less than an hour ago HasOffers has announced the launch of Adtribution, its new development called to fix what’s “broken” in present-day “online advertising” [source]. Intrigued I reached out to Peter Hamilton, Partner and CMO at HasOffers, and asked him a few questions about their new development… Here is an exclusive interview on the subject: Read More …

What is Affiliate Marketing: New Infographic & Additional Contexts

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

At the end of last week Rae Hoffman-Dolan (aka “Sugarrae”) has published an excellent infographic explaining what affiliate marketing is, and how exactly it works. Before Rae’s “step by step visual” the one that I’ve seen used more frequently than anything else was this one and variations of it (example 1, example 2). It was Read More …

Will FTC’s ‘Do Not Track’ Proposal Affect Affiliate Marketing?

Posted on14 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the Read More …