Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was Read More …

6 Solid Reasons to Do Influencer Marketing on Instagram

Posted onLeave a commentCategoriesInfluencer Marketing

Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Brandon Leibowitz.  So you’ve decided to launch an influencer marketing campaign. But you still have some doubts about which social network you should use for the campaign. While it would be ideal to be able Read More …

Places to Learn Influencer Marketing (from Beginner to Advanced Level)

Posted on1 CommentCategoriesInfluencer Marketing

Regardless of influencer marketing‘s fairly young age, there is no lack of resources on it out there. New researches and white papers, studies and articles come out nearly daily. It’s booming and it isn’t going anywhere. With many marketers looking for places to study influencer marketing in a coherent “A to Z” way, I’d like to devote Read More …

Influencer Marketing Days Conference Ticket Sellout Highly Likely

Posted onLeave a commentCategoriesAnnouncements

Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I Read More …

Influencer Marketing Conference 2016 Coming to New York City

Posted onLeave a commentCategoriesAnnouncements, Influencer Marketing

When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some have been Read More …