20 Online Influencer Outreach Tools to Use in Affiliate Recruitment

Posted on7 CommentsCategoriesAffiliate Program Management, Influencer Marketing

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here in my blog?! After all, Read More …

Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique)

Posted on17 CommentsCategoriesAffiliate Program Management

An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog (as, I am confident, this Read More …

Creativity in Everyday Work or Zombie Apocalypse as Incentive

Posted on6 CommentsCategoriesAffiliate Program Management

Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the author of the above-quoted affiliate Read More …

5 Great Link Building Tools to Find and Recruit Affiliates

Posted onLeave a commentCategoriesAffiliate Program Management

Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch has a good post on Read More …

5 Effective Yet Underused Ways To Recruit Affiliates

Posted on6 CommentsCategoriesAffiliate Program Management

Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no good until they become active Read More …

ShareASale: Featured Program of the Week vs Holiday Center

Posted on4 CommentsCategoriesAffiliate Program Management

Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of most effectiveness: Featured Program of Read More …

Email Address Makes a World of Difference

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant Read More …

10 Clichés Affiliate Managers Should Avoid At All Costs

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. Someone said that you never Read More …

Affiliate Recruitment, Training & Management [VIDEO]

Posted onLeave a commentCategoriesAffiliate Program Management

A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has uploaded our entire 54 min Read More …