UK affiliate marketing

(Video of) Affiliate Management Days London 2013 in Testimonials

In May of this year the inaugural European Affiliate Management Days was held in London. It was a success. Here is a video on it where you may find testimonials from Matthew Wood of PerformanceIN, Graham Jenner of TopCashBack.co.uk, and Andrew Warren-Payne of Econsultancy, as well as a brief conference […]

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British Affiliate Marketing Comprises 6% of UK Internet Economy

In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.”

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Affiliate Management Conference in London: Dates, Call for Speakers

Ladies and Gentlemen, Today, I am thrilled to announce that Affiliate Management Days is coming to Europe! Building on the success of our American conferences (the next of which is set to take place in San Francisco in April of this year), and in strategic partnership with a4uexpo, we are

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Expanding Affiliate Program Internationally: 3 Markets to Consider

Continuing the series of my Google Affiliate Network Client Summit 2012 videos [video 1 in this post | video 2 here], today I’d like to bring you a video I shot in the heart of stunning St. Petersburg, Russia. Google asked me to express my thoughts on “affiliate marketing around

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One UK Affiliate Acquires Another for £87 Million ($134.5 Million)

We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and

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UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution

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UK M-Commerce Report with Affiliate Marketing Twist

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the

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Prussakov on a4uAwards Affiliate Marketing Awards Judging Panel

Several organizations give out affiliate marketing awards these days. There are Affiliate Summit’s Pinnacle Awards, brand-new North American Affiliate Marketing Awards, and organizations like Econsultancy and Blue Glass have affiliate marketing-related categories too (“Innovation in Affiliate Marketing” and “Best Affiliate Marketing Blog” awards respectively). However, when it comes to Europe

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2010 Stats and Trends: UK Affiliate Marketing

Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010”. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it.

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