September 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 28th, 2012

Evolver.fm‘s Eliot Van Buskirk has first suggested this on Tuesday of this week. The following tweet by Bombay Bicycle Club band was used as an example: and here is the itunes link to @lucyrosemusic‘s album bit.ly/OVBbgB — Bombay Bicycle Club (@BombayBicycle) September 24, 2012 The band’s manager confirmed to Evolver.fm that “the band itself is […]

Continue reading about Twitter Replaces Direct Links to iTunes by Its Own Affiliate Links?

Geno Prussakov on September 27th, 2012

Having seen our friends at a4uexpo do it at a4u forums, and loving the idea, I thought: “Why not do the same for the upcoming Affiliate Management Days East 2012 — especially for affiliate managers that operate on small budgets?!” So here we go: Flash Sale Deal: Get 50% OFF your full two-day pass to […]

Continue reading about For a Limited Time Only: Get 50% Off Affiliate Management Days Pass

Liliya Tyndyk on September 26th, 2012

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as […]

Continue reading about What Influences Affiliate Banner Performance the Most? Surprise Ahead

Graham Jenner on September 24th, 2012

I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to do’ lists! So sit back […]

Continue reading about 5 Things to Avoid When Building Affiliate Relationships

Geno Prussakov on September 20th, 2012

1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know that “the incident was caused […]

Continue reading about Communication Channel Breakdown – Major Affiliate Marketing Problem

Geno Prussakov on September 18th, 2012

I was honored to be included on the latest Performance Marketing Association Industry Report podcast, where Lisa Picarille had some great questions for me and Deepa Sureka, Sr Vice President at LinkShare Corporation. We tackled the subject of education in performance marketing (in case you don’t know, but Deepa and myself serve on PMA’s Industry […]

Continue reading about Certification (Accreditation) in Affiliate Marketing Education

Geno Prussakov on September 17th, 2012

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns” […]

Continue reading about Is Affiliate Marketing Undergoing a Kind of “Darwinism”?

Geno Prussakov on September 13th, 2012

Last week I had a good chat with one of the industry’s most famous veterans, James Martell, who hosts his Affiliate Buzz show on Webmaster Radio. We’ve discussed the upcoming Affiliate Management Days East 2012 at length, and you may find the full recording by clicking the image below: Here’s also a generic recap of […]

Continue reading about James Martell Previews AM Days East 2012 on Webmaster Radio

Geno Prussakov on September 12th, 2012

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an […]

Continue reading about Can Affiliate Programs Exist Alongside Paid Search Marketing?

Geno Prussakov on September 11th, 2012

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here in my blog?! After all, […]

Continue reading about 20 Online Influencer Outreach Tools to Use in Affiliate Recruitment