Twitter Replaces Direct Links to iTunes by Its Own Affiliate Links?

Posted on3 CommentsCategoriesGeneral Discussion

Evolver.fm‘s Eliot Van Buskirk has first suggested this on Tuesday of this week. The following tweet by Bombay Bicycle Club band was used as an example: and here is the itunes link to @lucyrosemusic‘s album bit.ly/OVBbgB — Bombay Bicycle Club (@BombayBicycle) September 24, 2012 The band’s manager confirmed to Evolver.fm that “the band itself is Read More …

What Influences Affiliate Banner Performance the Most? Surprise Ahead

Posted on12 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as Read More …

Communication Channel Breakdown – Major Affiliate Marketing Problem

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know that “the incident was caused Read More …

Certification (Accreditation) in Affiliate Marketing Education

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

I was honored to be included on the latest Performance Marketing Association Industry Report podcast, where Lisa Picarille had some great questions for me and Deepa Sureka, Sr Vice President at LinkShare Corporation. We tackled the subject of education in performance marketing (in case you don’t know, but Deepa and myself serve on PMA’s Industry Read More …

Is Affiliate Marketing Undergoing a Kind of “Darwinism”?

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns” Read More …

James Martell Previews AM Days East 2012 on Webmaster Radio

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

Last week I had a good chat with one of the industry’s most famous veterans, James Martell, who hosts his Affiliate Buzz show on Webmaster Radio. We’ve discussed the upcoming Affiliate Management Days East 2012 at length, and you may find the full recording by clicking the image below: Here’s also a generic recap of Read More …

Can Affiliate Programs Exist Alongside Paid Search Marketing?

Posted on3 CommentsCategoriesAffiliate Program Management

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an Read More …

20 Online Influencer Outreach Tools to Use in Affiliate Recruitment

Posted on7 CommentsCategoriesAffiliate Program Management, Influencer Marketing

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here in my blog?! After all, Read More …