Leadership Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 29th, 2012

A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it┬ácompromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in January 2010 at Affiliate Summit […]

Continue reading about Integrity – Affiliate Manager’s Most Admired Characteristic

Geno Prussakov on January 16th, 2012

Each year since 1992 on the third Monday of January the United States celebrate Martin Luther King Day, commemorating the life and work of the nation’s legend and inspiration. In honor of this great man of faith and vision, I’d like to devote my today’s blog post to his quotes that encourage me personally as […]

Continue reading about 20 Martin Luther King Quotes for Entrepreneurs and Leaders

Geno Prussakov on October 6th, 2011

Yesterday we’ve lost an American genius, an inspiration to so many of us (especially in the computer- and business-related worlds)… the great Steve Jobs. And today — while there’s no lack of blog posts [hundreds of millions have already been posted!] and articles on who he was and what impact he has made — I […]

Continue reading about Lesson of Happy Life from Steve Jobs

Geno Prussakov on July 11th, 2011

I believe this is the first year they’re running these, and here’s how the official website describes the awards: “Small Business Influencer 2011” produced by Small Business Trends and Small Biz Technology and brought to you by Blackberry. Small Business Influencer 2011 honors companies, organizations and people who have made a significant impact on the […]

Continue reading about Small Business Influencer 2011 Awards – Vote for Me

Geno Prussakov on February 14th, 2010

With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to have a biographical documentary on […]

Continue reading about Vyacheslav Bykov, True Leadership and Affiliate Management

Geno Prussakov on September 26th, 2009

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts […]

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Geno Prussakov on August 16th, 2009

Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to the coffee shop not just […]

Continue reading about Motivation Has Multiple Facets

Geno Prussakov on July 17th, 2009

The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” […]

Continue reading about Honesty is Most Important Quality for Affiliate Program Manager

Geno Prussakov on June 27th, 2009

Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips on how to be a […]

Continue reading about 3 Ways to Be a Happier Affiliate Program Manager

I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is: […]

Continue reading about Where Management, Leadership and Transformational Leadership Overlap