With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to have a biographical documentary on [...]
Continue reading about Vyacheslav Bykov, True Leadership and Affiliate Management
Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list:
Affiliate Program Script
Cosmic AffiliateClick
SimpleAffiliate
TigerTom’s Affiliate Program Software
TWSC Affiliate Lite
Additionally, some shopping carts offer free affiliate program plug-ins. [...]
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to the coffee shop not just [...]
The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” [...]
Continue reading about Honesty is Most Important Quality for Affiliate Program Manager
I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is:
It [...]
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I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in mind.
Just as the name implies, [...]
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There is an excellent book by Oren Harari, which was recognized as one of the top 10 business books by the American Library Association’s Booklist magazine, and also made the New York Times, BusinessWeek and WSJ bestseller lists shortly after being published. The book is entitled The Leadership Secrets of Colin Powell. In it Harari, [...]
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All leadership comes in one of two forms: assigned leadership and emergent leadership.
Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch an affiliate program, and since the [...]
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live (in a slightly modified form, [...]
Continue reading about Theorizing Vaynerchuk & Learning From Trait Approach
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