affiliate coupon Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on March 27th, 2013

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others […]

Continue reading about Affiliate Coupon Code Compliance Guide Developed and Released

Geno Prussakov on February 25th, 2013

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting […]

Continue reading about Coupon Affiliate Sites: Do (and Can) They Provide Value?

Geno Prussakov on August 21st, 2012

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale¬† offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed And you do not need […]

Continue reading about 7 Affiliate Coupon Feed Solutions to Automate Integration

Yesterday Linda Bustos published an excerpt from my newest book. It came out of the section on coupons, and reminded me of a question that one of my newer affiliate program management clients has recently asked. A few days back she wrote to me: We have always had an issue with offering discounts, especially percentage […]

Continue reading about How to Offer Coupons Through Affiliates Without Losing Your Shirt

Geno Prussakov on February 5th, 2011

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print […]

Continue reading about ShareASale — Affiliate Network That Cares About Affiliates

Geno Prussakov on March 30th, 2010

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at detected a new […]

Continue reading about Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie

Geno Prussakov on March 5th, 2010

Having studied my posts on the affiliate coupons, a merchant has emailed me asking about the sizes of banners I would recommend for coupons. I replied: “give affiliates a 125 x 125 px square, and a 88 x 31 px button for each”, and received the following question back: We are preparing our coupon banners […]

Continue reading about Affiliate Coupon Banners: Sizes, Info to Include, Samples

Geno Prussakov on December 14th, 2009

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to […]

Continue reading about Bright Future for Coupon Affiliates

Geno Prussakov on November 17th, 2009

The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am […]

Continue reading about Free Shipping — The Beloved Holidays Deal

Geno Prussakov on August 17th, 2009

Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took a screen shot: Dear affiliates […]

Continue reading about Affiliates Get Banned for Stealing Coupons