Having studied my posts on the affiliate coupons, a merchant has emailed me asking about the sizes of banners I would recommend for coupons. I replied: “give affiliates a 125 x 125 px square, and a 88 x 31 px button for each”, and received the following question back:
We are preparing our coupon banners right [...]
Continue reading about Affiliate Coupon Banners: Sizes, Info to Include, Samples
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote:
…Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to $22 [...]
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer.
Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am referring [...]
Continue reading about Free Shipping — The Beloved Holidays Deal
Got a message from a client this morning:
I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired…
Went to the affiliate’s site, took a screen shot:
Dear affiliates who are stealing [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
…at least within one particular affiliate network, within one particular country.
Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this:
You run an XYZ affiliate website
A merchant gives you an exclusive coupon code (e.g. XYZ-TWENTY) for a 20% store-wide discount
You [...]
Continue reading about Stolen Coupons May No Longer Be a Problem
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source].
I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, right?], [...]
Continue reading about Yahoo! Deals – New Affiliate Coupons Aggregator
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question:
1. Do you have any samples of good landing [...]
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands.
Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting [one's] product margin” in the affiliate [...]
Continue reading about Using Online Coupons Without Compromising Brands
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree with this position.
Back in 1975 [...]
Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons.
1. No Landing Pages
Coupon landing pages are commonly overlooked by merchants. When the traffic (from a very targeted coupon ad) is [...]
Continue reading about 7 Common Affiliate Coupon Mistakes Merchants Make
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