Affiliate Coupon Code Compliance Guide Developed and Released

Posted on1 CommentCategoriesAffiliate Program Management

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others Read More …

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Posted on17 CommentsCategoriesAffiliate Program Management

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting Read More …

7 Affiliate Coupon Feed Solutions to Automate Integration

Posted on46 CommentsCategoriesAffiliate Tools, Thoughts for Affiliates

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASaleĀ  offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed And you do not need Read More …

ShareASale — Affiliate Network That Cares About Affiliates

Posted on15 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print Read More …

Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at Macys.com detected a new Read More …

Bright Future for Coupon Affiliates

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to Read More …

Free Shipping — The Beloved Holidays Deal

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am Read More …