Yesterday Linda Bustos published an excerpt from my newest book. It came out of the section on coupons, and reminded me of a question that one of my newer affiliate program management clients has recently asked. A few days back she wrote to me: We have always had an issue with offering discounts, especially percentage [...]
Continue reading about How to Offer Coupons Through Affiliates Without Losing Your Shirt
Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print [...]
Continue reading about ShareASale — Affiliate Network That Cares About Affiliates
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at Macys.com detected a new [...]
Continue reading about Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie
Having studied my posts on the affiliate coupons, a merchant has emailed me asking about the sizes of banners I would recommend for coupons. I replied: “give affiliates a 125 x 125 px square, and a 88 x 31 px button for each”, and received the following question back: We are preparing our coupon banners [...]
Continue reading about Affiliate Coupon Banners: Sizes, Info to Include, Samples
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to [...]
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am [...]
Continue reading about Free Shipping — The Beloved Holidays Deal
Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took a screen shot: Dear affiliates [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon code (e.g. XYZ-TWENTY) for a [...]
Continue reading about Stolen Coupons May No Longer Be a Problem
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, [...]
Continue reading about Yahoo! Deals – New Affiliate Coupons Aggregator
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you have any samples of good [...]
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