Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to [...]

Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing

I’m sure that in the past you have come across blog posts about affiliate marketing being “dead”, “dying”, too crowded, too risky, too dependent on this or that, and so on, and so forth… However, over the past few days I have witnessed a few signs that point in a completely opposite direction — namely, [...]

Continue reading about Affiliate Marketing Isn’t Just Alive and Well… It’s Thriving!

On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should an advertiser/merchant should be prepared [...]

Continue reading about What Investment is Required to Launch Affiliate Program?

Geno on August 2nd, 2011

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program [...]

Continue reading about How To Detect and Fight Affiliate Fraud

Geno on February 4th, 2011

After a fairly long break from it (over three months have passed since my last #FollowFriday post/list), I’ve decided to return to my popular series of Twitter list posts. Today I’d like to bring you a list of the 10 must-follow affiliate marketing accounts — a list that’s long overdue, especially in a blog like [...]

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Geno on December 18th, 2010

A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to announce, analyze, and draw conclusions [...]

Continue reading about 3 Types of Bloggers & Online Content Publishers

The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” [...]

Continue reading about Honesty is Most Important Quality for Affiliate Program Manager

The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of [...]

Continue reading about 4 Cornerstones of Effective Affiliate Marketing Education

Geno on March 15th, 2009

It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My article on the pitfalls of [...]

Continue reading about New Article in FeedFront Magazine