Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better [...]
Continue reading about A/B Split Testing: Definition and Popular Tools
John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball! Krause, Meyer and Meyer wrote: [...]
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Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into my own writing, and my [...]
Continue reading about 10 Great Posts – Week of February 7-13, 2010
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