Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will […]
How Can People Management Help Your Affiliate Programme? Read More »
Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some
Affiliate Coupon Code Compliance Guide Developed and Released Read More »
Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help
How to Design Effective Affiliate Banner Ads Read More »
With Performance Marketing Summit and Performance Marketing Insights in New York, the past couple of days have, certainly, been busy… But do you know what will be the only other affiliate marketing conference in the U.S. this Spring? It is also the only conference devoted specifically to affiliate program management
A Must-Attend Conference for Businesses with Affiliate Programs Read More »
Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are
3 Areas Where Affiliate Networks Should Invest Resources #pminyc Read More »
Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of
Recruiting New Affiliates – Tips, Tactics and Tools Read More »
I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when
When Is It Cool To Call? Read More »
A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of
15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages) Read More »
On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit
Affiliate Management LinkedIn Group: 2,000 Members Milestone Read More »
Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide
Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »