A week ago Murray Newlands, grabbed me by the sleeve in the Affiliate Summit East 2012 Registration Area (as soon as I received my badge), and asked if I’d like to be interviewed for Performance Marketing Insider. “With pleasure” was my answer, and here is the video of that interview: […]
5 Success Tips for Affiliate Marketing Managers Read More »
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions. You could have a number of different objectives that you want to achieve but it can be best
Affiliate Marketing: Measuring Promotion Success Read More »
Affiliate Summit East 2012 is just around the corner, and looking through the conference’s agenda I couldn’t help but highlight affiliate management-related sessions on it. There is a number of really promising ones to look forward to, and today I’d like to bring you my (chronological) list of the top
Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers Read More »
An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog
Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique) Read More »
Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1.
In-House vs Outsourced Affiliate Management: 3 Comparisons Read More »
As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up
Affiliate Marketing Objectives – Share Them Don't Keep Them Secret Read More »
And the day has come for me to bring you my fourth, and last, video in the series of the ones shot for Google Affiliate Network Client Summit 2012 [in case you’ve missed the previous ones, they may be found here: video 1 on the Future of Affiliate Marketing |
Affiliate Marketing Programs and Channel Attribution Read More »
Continuing the series of my Google Affiliate Network Client Summit 2012 videos [video 1 in this post | video 2 here], today I’d like to bring you a video I shot in the heart of stunning St. Petersburg, Russia. Google asked me to express my thoughts on “affiliate marketing around
Expanding Affiliate Program Internationally: 3 Markets to Consider Read More »
A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012 He has
Affiliate Links on Social Media Platforms: My Opinion on Subject Read More »