whether the two can co-exist or not, but rather: how can a merchant ensure that each “channel” has a happy (and profitable) life? In light of the upcoming Affiliate Management Days East 2012 — which will be keynoted by two prominent PPC experts: David Szetela and Brad Geddes, I’ve reached […]
Can Affiliate Programs Exist Alongside Paid Search Marketing? Read More »
Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here
20 Online Influencer Outreach Tools to Use in Affiliate Recruitment Read More »
I so share these comments from fellow affiliate marketers Sharon Mostyn: @amdays Appreciate the RT! You’ve got some spectacular speakers lined up! #amdays — Sharon Mostyn (@sharonmostyn) August 30, 2012 … and Jill Swartwout Lots of GREAT speakers lined up! RT @eprussakov: #AMDays Early Bird rate ends this Friday (Sep
Affiliate Management Conference (East 2012): 32 Speakers Lined Up! Read More »
We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon
Anatomy of ShareASale Affiliate Links and How To Set One Up Read More »
Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or,
47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised? Read More »
My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management
Affiliate Management: Prussakov's Fall 2012 Speaking Engagements Read More »
A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence
Are Outsourced Affiliate Managers Better Than In-House Ones? Read More »
Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a
Outsourced Online Marketing Agencies and Non-Compete Agreements Read More »
———————————- UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current
Possibly the Best Way to Boost Affiliate Program Performance Read More »
It’s hard to believe, bu we are now less than seven weeks (48 days, to be exact) away from the second Affiliate Management Days conference which will take place at beautiful Hyatt Regency Bonaventure Conference Center & Spa in Fort Lauderdale, Florida. The Conference Preview Guide has just gone live,
Your Personal Invitation to Affiliate Management Days East 2012 Read More »