When a new affiliate asks me what they should focus on while starting on their path as an affiliate marketer, I always recommend looking inside themselves, and spotting the topic they are really passionate about. That’s the place you always want to start! If, for example, you hate cooking, but […]
Passion Defines Success Read More »
Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to
CMP.ly Introduces a Disclosure Policy Solution Read More »
So you have decided to start an affiliate program. One of the very first question that you will have to deal with is what to set the program’s commission rate at. There are various opinions on how to calculate it. My short advice is this: a) Calculate the maximum that
How To Calculate Affiliate Commission Rate Read More »
Twitter has just added a new feature — Twitter Lists. You can now create your own lists of Twitter users that you wish to follow. The cool part is that to add someone to the lists you actually do not need to follow them. Your list can be private or
Twitter Lists for Affiliate Marketers Read More »
An red flag has been raised by Melanie Seery of Affiliate Advocacy this morning. Her alert brings some worrying news about a new state considering going in the direction of the Internet tax. This time it is the State of Florida, and now the main reason behind the initiative is
Florida Considers Internet Sales Tax Read More »
In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted: I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it. I thought: “I’ll
Do Affiliate Program Managers Open Emails? Read More »
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service. Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the
Attention Deficit in Affiliate Networks' Customer Service Read More »
Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above. Are you checking affiliate websites for
Attack Sites, Malware and Safe Browsing Diagnostic Read More »
Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print
FTC Means To Say That Everyone is Accountable Read More »
Not many affiliate networks provide you with such data as an open rate for your outgoing affiliate correspondence (such as approval emails or newsletters), and this is really unfortunate. Commission Junction does provide merchants/advertisers with such important information as a part of the Email Campaigns reporting: Looking at the data
Most Affiliate Newsletters Never Get Opened Read More »