Are you ready to get your affiliate program off the ground? According to Rosemarie Spiher, now is the best time for this launch — so your timing is perfect. However, there are things more important than timing, and we consider thorough preparation to be one of them. Before you launch, […]
The Ultimate Checklist for a Successful Affiliate Program Launch Read More »
If you are setting up an affiliate program, you will need to take time to create an affiliate program agreement for it. Launching a program without clear rules or policies put in place is always a huge mistake. Our very own Geno Prussakov warns about it in his post on
Affiliate Program Agreement: How to Create Its Terms and Conditions Read More »
There is a common misconception that an affiliate OPM agency cannot or should not be hired if you already have an in-house affiliate marketing team managing your affiliate program. Today we are going to discuss why that’s a myth, and how an OPM (or Outsourced Program Management) agency can complement
OPM Agency Can Complement Efforts of Internal Affiliate Teams Read More »
An important part of setting up an affiliate marketing program is putting together the inventory of affiliate creatives. Without these, your affiliates will not be able to promote your brand, products, or services. In fact, many affiliates will analyze your creative inventory before joining your affiliate marketing program; so, it’s
7 Types of Affiliate Creatives: from Text Links to Advanced Forms Read More »
Affiliate marketing payment methods constitute one of most important aspects you need to sort out before launching your affiliate program. They determine not only your financial obligations to your affiliates but also how potential affiliates will see your program. These terms are among the main criteria publishers will consider when
How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types Read More »
As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell them about your program, but today we’re going to focus on things you want to avoid as you’re going through
5 Deadly Mistakes to Avoid While Recruiting Affiliates Read More »
How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps. Having launched hundreds of affiliate programs myself, and having written books on it (one of which, in fact, is
How to Start an Affiliate Program Read More »
Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many merchants end up running their program on autopilot once they’ve set it up. Some merchants mistakenly believe that affiliate
Complete Guide to Affiliate Marketing Program Management Read More »
One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution. Broadly speaking, you have two options: 1. Set up your program on an affiliate network 2. Run it in-house, with the help of affiliate marketing program software Each option has its
The Complete Guide to Affiliate Marketing Tracking Software Read More »
We talk a lot about launching affiliate programs and building them up from nothing, but what about the struggles of the average affiliate manager who has an established program that seems to have plateaued and gone stagnant? It’s easy for an affiliate manager to get caught up in the day-to-day
5 Ideas to Rescue Your Flatlined Affiliate Marketing Program Read More »
