Affiliate Program Management

How to Effectively Grow Your Affiliate Marketing Program by Attending Industry Trade Shows

There are lots of affiliate marketing events each year. Along with network conferences, trade shows and expos, there is no shortage of events to attend. We have a detailed list on our blog of the 2018 conferences and we will be updating you soon with a list of 2019 conferences. While

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How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates

Today we’re going to talk about how to create the ultimate tool kit for your affiliates. The tool kit we describe today will be in the form of a PDF info packet. This tool kit, or info packet, will contain information to help your affiliates write better content promoting your

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Four Types of Affiliate Program Stats That Help Affiliate Marketers

Most marketers nowadays are very data driven. In our current world we have managed to break almost everything down and use analytics to make informed decisions. Sports, like baseball, have become so analytically driven that professional clubs are hiring data scientists left and right to work for them and help

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How to Prepare Your Affiliate Marketing Program for Q4

Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over $19B dollars during the days between Thanksgiving and Cyber Monday. Over $7B was spent on tablets and smartphones over the

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Top 10 Rules of Engagement for Affiliate Relationships

There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to

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How to Determine What Your Affiliate Program Commission Rate Should Be

So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a)

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5 Lessons to Learn from Amazon’s Affiliate Survey

For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited

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