General Discussion

Forrester: US Affiliate Marketing Spend to Double in 5 Years

General Discussion / By / 2 minutes of reading

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to

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Free Affiliate Tracking Software

Affiliate Program Management, Affiliate Promos & Bonuses, General Discussion, Leadership, Online Marketing, Thoughts for Affiliates / By / 1 minute of reading

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate

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Online Advertisers' Bill of Rights Proposed

Affiliate Program Management, General Discussion, Online Marketing / By / 1 minute of reading

Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’

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Affiliate Links on Merchant Websites

Affiliate Program Management, General Discussion, Thoughts for Affiliates / By / 2 minutes of reading

When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own

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Affiliate Networks Will Not Manage Your Program

Affiliate Program Management, General Discussion / By / 2 minutes of reading

Yesterday I read an article on Adotas.com where the author wrote: Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control

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Affiliate Mistakes, Choosing Affiliate Programs, and more

General Discussion, Interviews, Online Marketing, Thoughts for Affiliates / By / 2 minutes of reading

I have given an interview to the Affilorama affiliate training portal which operates out of Christchurch, New Zealand. We’ve had good chat with Chris who made sure the discussion was full of thought-provoking questions, and I thank him for structuring the interview the way he did. I really enjoyed it.

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93 Percent of "Affiliate" Tweets Are Junk

Affiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates / By / 1 minute of reading

I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”.

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Blog Tips or Essential Components of Blogging Strategy

General Discussion / By / 1 minute of reading

Throughout my own blogging experience, as well as watching other blogs grow in their success, I have pinpointed 11 factors that may contribute to a blog’s success. They are: Posting valuable content Putting together meaningful titles Timely replying to comments in your blog Creating communities around blogs Leaving comments on

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Affiliate and CPA Networks Which Use Twitter

Affiliate Program Management, General Discussion, Online Marketing / By / 2 minutes of reading

More and more affiliate networks, and CPA networks, are actively utilizing Twitter — both to provide affiliate and merchant support, and to announce new programs, contests/promos and enhancements. I thought you may appreciate a list of these with their corresponding Twitter accounts. Here’s what I’ve been able to put together

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