At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current […]
More European Advertisers Consider Affiliate Marketing Read More »
Earlier today eMarketer has published some interesting data on blogging, bloggers and blog readers. In their report they’ve looked at the US blogging landscape. While many bloggers fo live outside the United States, here are the two main reasons why it is important to know what is going on in
Blogging To Continue Blooming. Trends & Statistics. Read More »
<!…they do it beautifully! No, my today’s blog post isn’t going to be related to affiliate marketing or management/leadership. Those of you who know me personally, know how much I love my little five-year-old Princess, and how proud I am of her. But today this little beauty has made me
When People Love What They Do… Read More »
Today is the 100th day of 2009, and it marks is my 100th non-stop blog post. To celebrate this day, I have decided to make it fun and give away 100 free copies of my latest “Online Shopping Through Consumers’ Eyes: A Study of Online Users’ Responses to 107 Questions”
100th Blog Post – 100 Books Giveaway Read More »
I certainly do my sit-ups too, but throughout the work day I keep the following two rules (that help me stay in shape, and keep moving even while working predominantly under sedentary conditions: Squats Regardless of the fact that most of my work is done in front of a computer
Squats and Push-ups Keep Me in Shape Read More »
Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up
Five Pillars of Social Website's Success Read More »
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software
Can Small Businesses Afford Affiliate Marketing? Read More »
If you are an advertiser or an affiliate that markets to modern moms, the recently released “Digital Mom” Report is a must-read for you! The publication was put together by Razorfish and CafeMom, and it is chock-full of useful data on how moms utilize and engage with the channels that
Marketing to Moms in the Web 2.0 Age Read More »
I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines,
Recession-Proof Affiliate Marketing Read More »