6pm.com Loses $1.6 Million in 6 Hours, Handling it Gorgeously

On Friday, May 21, online merchant 6pm.com, a sister site to Zappos.com, accidentally marked the prices of nearly all  items on the website at $49.99. Over some 6 hours (from midnight until about 6 am PST) the website was taking orders for products (some of which were originally priced over […]

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Top 20 Affiliate Plugins for WordPress

Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins,

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Best Blog Platform for Affiliate Blogging

Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but

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Emailers Refer Majority of Affiliate Marketing Transactions?

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven

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Automatic Approval of Affiliate Applications is Dangerous

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and

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My Life, Passions, Beliefs and Thoughts on Affiliate Marketing

If you are subscribed to Revenue Performance, you have probably already seen it. The magazine that has historically been the oldest in the affiliate marketing industry has published an interview with me in its newest Summer 2010 issue, and I think it turned out pretty cool. Here’s my favorite part:

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10 Most Overused Words and Phrases in Affiliate Marketing

Reading through thousands of tweets, blog posts, affiliate program descriptions and other material related to affiliate marketing on a monthly basis, I see the same set of words and phrases being used over and over again… to the point when they no longer strengthen the content, but do exactly the

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