UK Affiliate Census 2009 is Out. US One Coming Too…

Today I have had a privilege of reviewing Econsultancy.com’s all-new UK Affiliate Census 2009 report, and also an unfinished copy of the US one that is also coming out shortly. You will be able to get full versions of both of these reports at this page (membership with Econsultancy required). […]

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Your Affiliate Program Has a Limited Potential Syndrome

Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a

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Affiliate Summit East 2009: Growth and Coupon to Register

Affiliate Summit is the largest affiliate marketing conference available. The next one is going to be held between 9 and 11 August 2009 in New York City. These conferences are great to attend, and while the ones on the West Coast generally attract more attendees, the East Coast ones have

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Recession-Proof Affiliate Marketing

I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow  draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines,

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Incentive or Loyalty Affiliates – Definition and Specifics

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the

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