Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement. This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to […]
Speak Passionately About Things That Matter Read More »
I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in
Commission for New Customers Only – Bad Affiliate Marketing Practice Read More »
In one of the doctorate classes I am taking, we were discussing models for organizational change today. Peter Senge, a Stanford engineer, and MIT Ph.D. in social systems modeling, is famous for his Systems Approach to change. One of the things stressed in it was the building of the shared
Chicken is Involved, While Pig is Committed. Read More »
A few days ago I have encouraged my Twitter followers to take a poll. In it I have asked them how they prefer to get their credit card statements. The options were: “Online”, “Snail Mail” and “Both”. Even though only 7 people have voted to this date, the poll results are consistent enough for
Online vs. Physical. They Coexist. Read More »
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with
Relationships Are Everything Read More »
It is always beautiful when someone markets their product or service, making a work of art out of it. The ad from AT&T Wireless that I saw at the Dulles airport today, returning to Washington, DC after the Affiliate Summit in Vegas, is a great example. Here’s the picture of the
When an Ad is a Work of Art Read More »
This year’s Affiliate Summit’s Pinnacle Awards were announced yesterday night at the Pinnacle Awards Gala. The winners are: Affiliate of the Year – Mike Allen Affiliate Manager of the Year – Angel Djambazov Exceptional Merchant – CelebrateExpress.com Affiliate Marketing Advocate – Melanie Seery Best Blogger – Scott Jangro Affiliate Marketing
Affiliate Summit Pinnacle Awards 2009 – Winners Read More »
In one of “The Future of Performance Marketing” sessions at the Affiliate Summit today, Larry Adams, the product manager for affiliate marketing for the Google Affiliate Network (formerly DoubleClick Performics), has brough up an interesting observation. He has mentioned that upon analyzing statistics, they have discovered that a vast majority of affiliates on
Google AdSense vs Affiliate Links – Go For The Meat! Read More »
I have mentioned this in my presentation at the Affiliate Summit today, but let me reiterate it here again. I believe that there is no such thing as “affiliate management”. If such a phrase (and moreover, such an approach) exists in your organization/team, it’s time to get rid of it!
No Such Thing As Affiliate Management Read More »
Affiliate Summit West 2009 is starting tomorrow. I am arriving into Vegas in the morning, and have just enough time to quickly set up my Meet Market table, and rush to the “Advanced Approaches to Affiliate Recruiting, Training & Management” dual presentation we are doing with Heather Paulson [details here].
Affiliate Summit West 2009 – My Expectations Read More »