Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here. […]
Battling Outreach Blindness: How to Get Your Affiliate Program Noticed Read More »
We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is
3 Catchy Email Subject Lines To Use When Recruiting Affiliates Read More »
In the United States, Mother’s Day is celebrated annually on the second Sunday of May. It is never too early to start planning your sales and promotions for holidays, and Mother’s Day is no different. Since we are exactly one month away from Mother’s Day, I wanted to share 4
Affiliate Marketing Tips for Mother’s Day Read More »
A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate
What is TM+ Bidding and What are the Benefits? Read More »
As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are helping yourself. Let’s take a look at a few ways to help your affiliates help you. Provide them Resources Providing
How to Help Your Affiliates Be Successful Read More »
When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80% of our time actively recruiting new affiliates into our affiliate programs. Thus, it’s important to really know how to do
Affiliate Recruitment: 4 Tips to Follow Up via Email Read More »
Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an
4 Ways to Incentivize Affiliates Read More »
Are you thinking about creating an affiliate program? We have launched hundreds of programs and have compiled this list of tips for launching an affiliate program to make it easier for you. Why Choose Affiliate Marketing? The first part to launching an affiliate program is to determine whether or not
Tips for Launching a New Affiliate Program Read More »
Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer
4 Benefits of Co-Branded Affiliate Landing Pages Read More »
Many have expressed their sadness about missing my latest webinar [announced here] entitled “Affiliate Marketing Techniques to Rock 2018 and Beyond”. I have a good news for you! The full recording of it is now available for everyone’s viewing, and I am posting it below: You’ll see that I started
20 Ideas on How to Crush It With Affiliate Marketing Read More »