It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner […]
So you’ve built a following online and are ready to monetize your blog. There are many ways to make money online, but from my perspective, affiliate marketing is way #1. Why? Over 80% of brands and 84% of publishers use affiliate marketing. It’s a billion-dollar industry, and best of all,
Affiliate Marketing for Bloggers: How to Monetize Your Blog Read More »
When navigating the e-commerce world it’s always nice to have experts in your corner. In my last post, I talked about how to get affiliate management experts to work with you without over paying and today I want to discuss when the time is right to start to consider an
7 Scenarios When to Consider an Affiliate Management Company Read More »
Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it
How to Motivate Affiliates and Boost Affiliate Program’s Performance Read More »
OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often
What is an Affiliate OPM? Definition & Reasons to Consider Hiring One Read More »
How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described
Choosing an Affiliate Management System: Software Options to Consider Read More »
So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to
How to Select an OPM Agency That’s Right for My Affiliate Program Read More »
How do you do affiliate marketing with Amazon? Believe it or not, this is one of the most frequently asked affiliate marketing questions of all time. With Amazon running a highly successful affiliate program, it’s hardly surprising; and I’ve decided to tackle this question in my today’s post (and the
How to Do Affiliate Marketing with Amazon Read More »
On March 8, the International Women’s Day, I posted the first part of this super series of interviews with the women of affiliate marketing. As I wrote back then, the volume of responses I had received was nothing short of astounding, and I thought: “Why should it be just a
Celebrating Women in Affiliate Marketing (Part 2) Read More »
There is a common misconception that an affiliate OPM agency cannot or should not be hired if you already have an in-house affiliate marketing team managing your affiliate program. Today we are going to discuss why that’s a myth, and how an OPM (or Outsourced Program Management) agency can complement
OPM Agency Can Complement Efforts of Internal Affiliate Teams Read More »