I was chatting to a client recently and they were telling me that they were off to a network to talk to their sales team. I was a little surprised, as I didn’t realise that they were looking for a new network. After asking, I found out that this wasn’t […]
What Do You Class As the Account Manager's Role? Read More »
I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates
In a Relationship-Led Business, Little Things Make a Big Difference Read More »
It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to
Pay Per Call Performance Marketing: CTR, Conversion & AOV Data Read More »
IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011,
Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics Read More »
One of our affiliate program management clients has just had a number of chargebacks on transactions referred by one affiliate. They all came from people whose cards were used to buy the product they never wanted to purchase. It was a case of wide-spread fraud on the part of the
How to Calculate a Locking Period Read More »
With PubCon South at Austin 2011 coming up in just two weeks, I thought it would be interesting to analyze PubCon‘s past and current speakers ranking them in the order of their social influence on Twitter. I must tell you, there are some really impressive folks on the list! I’ve
Most Influential PubCon Speakers – Top 40 List Read More »
Only two weeks are left until 2011. It is that time of the year when we’re making predictions and expressing our expectations for the year to come. In an effort to find out what other digital marketers expect 2011 to bring, I have reached out to a number of them,
Online Marketing Trends & Predictions for 2011 Read More »
Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with
uCubd Mashups – New Way to Engage and Monetize Read More »
A couple of days ago (September 21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot
Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard Read More »
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading.
15 Twitter Accounts for Marketer's Daily Reading Read More »