A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase […]
Proactive Affiliate Management and Communication Read More »
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2)
Destructive Assumptions or Why Affiliate Management is Dead Read More »
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in
How Various Online Payment Models Work in Affiliate Marketing Read More »
Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t
7 Reasons Why People (and Companies) Fail at Affiliate Marketing Read More »
Time flies, and lots has changed since my original announcement of the new affiliate management conference. In fact, things have even changed since the day I announced the full agenda — believe it or not, but it has expanded even further! But being a big fan of structured approaches, and
AM Days: Latest Details and How to Save $620 on Registration Read More »
I’m sure that in the past you have come across blog posts about affiliate marketing being “dead”, “dying”, too crowded, too risky, too dependent on this or that, and so on, and so forth… However, over the past few days I have witnessed a few signs that point in a
Affiliate Marketing Isn't Just Alive and Well… It's Thriving! Read More »
Earlier today I’ve held my Advanced Affiliate Program Management & Analysis session at Affiliate Summit West in Las Vegas, NV. I do realize that with the four sessions running consequently some people, who may have liked to attend, couldn’t be in more than one place at the same time. Also,
Affiliate Summit West: Advanced Affiliate Management Presentation Read More »
In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn’t an easy task, but we’ve selected the speakers for the San Francisco
Affiliate Management Days: 4 Keynotes, 20 Sessions, 25 Speakers Read More »
Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate
Learn from Russia – Avoid Affiliate Brain Drain! Read More »
Affiliate Summit West 2012 is only some two weeks away, and today I’d like to draw your attention to the five breakout sessions that appear to be of immediate relevance to all affiliate program managers out there. These are also the sessions that I plan on attending. Here they are
5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012 Read More »