Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Posted on4 CommentsCategoriesAffiliate Program Management

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd Crawford, for example, replied: @TrishaLyn Read More …

How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Posted on3 CommentsCategoriesAffiliate Program Management, Interviews

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about what I believe to be Read More …

ePN Mobile — New Reporting Feature for eBay Partner Network Affiliates

Posted onLeave a commentCategoriesAnnouncements, Thoughts for Affiliates

Yesterday (on September 8, 2011) eBay Partner Network affiliates had a new feature added to their reports — one “that breaks out mobile traffic from classic (non-mobile) traffic.” Here are some screenshots that eBay has sent me to visualize the tool better: Filter Traffic by Type View Mobile Traffic eBay announced this addition to their Read More …

Do Not Believe Everything You See in Affiliate Program Statistics

Posted on9 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it you know that — when Read More …

5 KPIs for Affiliates to Analyze While Evaluating Programs

Posted on8 CommentsCategoriesThoughts for Affiliates

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be Read More …

20 Must-Follow Web Analytics Twitter Accounts

Posted on10 CommentsCategoriesAffiliate Tools, General Discussion

Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20 Twitter accounts which I recommend Read More …