Geno on October 17th, 2009

Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer):

RotoRooter has never responded back (even though they are very active on Twitter). But a friend recommended trying to [...]

Continue reading about Rumblings on Social Media, Clogged Pipes & Health

Geno on October 7th, 2009

So the Federal Trade Commission has announced the new rules for disclosing the sponsor-endorser relationships. This includes all affiliates that tweet, post, or publish any other online content that has affiliate links embedded in it (or content on which they earn money).
But how do you squeeze an appropriate disclosure into the 140 characters of [...]

Continue reading about Twitter Hashtags for Affiliate Tweets

Geno on September 15th, 2009

I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”. The former category includes tweets [...]

Continue reading about 93 Percent of “Affiliate” Tweets Are Junk

Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]

Continue reading about Microblogging versus Social Networking: Twitter vs Facebook

Geno on August 2nd, 2009

A few days ago I have blogged about the types of social media to use in marketing, and among the 17 types I’ve listed, there was microblogging. While there are services like Jaiku.com, Plurk.com, identi.ca, and other, Twitter remains to be the most popular among all.
Even our children are drawing pictures of the Twitter [...]

Continue reading about Twitter and How Businesses Can Use It

Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing Amazon was not going to [...]

Continue reading about Amazon.com Fails to Adjust Affiliate Program for New Technology?

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated with. I hope you will [...]

Continue reading about Useful Articles on Marketing, Design and Advertising

Geno on June 16th, 2009

A lively discussion about Twitter and its value to online merchants has been going on under the Dell Eclipses $3 Million in Twitter-Driven Sales post of mine at Econsultancy.com, and today Tony Hsieh of Zappos.com has tweeted a statement that simply deserves to be named the Quote of the Day:

Excellent one, Tony!

Continue reading about Quote of the Day: Twittering is Like Hugging…

A couple of days ago Rodney @Rumford, author of “Twitter As A Business Tool – Building Your Business 140 Characters At A Time”, has published an excellent piece on the marketing mistakes to avoid on Twitter. I blogged about microblogging as a marketing, affiliate program management, and personal brand management tool not too long ago [...]

Continue reading about Common Marketing Mistakes While Microblogging & Twittering

Geno on April 5th, 2009

First of all, what is microblogging?
About.com defines it as follows:
Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who microblog use Web services designed to make [...]

Continue reading about To Microblog or Not To Microblog?