A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you […]
5 Examples of Landing Pages for Affiliate Coupon Campaigns Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »
Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of
30 Practical Tips for Affiliate Marketers Read More »
Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I
Communication with Affiliates Read More »
I have been interviewed by Avangate, the Netherlands-headquartered IT solutions company that also runs an affiliate network for software vendors. Cristian of Avangate asked some interesting and thought-provoking questions, on topics that ranged from how I came into affiliate marketing to the future of affiliate marketing, from techniques of how
On Leadership, Motivation, Future of Affiliate Marketing, etc Read More »
While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from
Tools for Affiliate Program Management Read More »
Jan Petrovic of ProImpact7.com has interviewed me yesterday. In the course of the interview Jan has asked a number of very good questions that led me to describe my path to becoming an affiliate marketing consultant, my clients and successes, my books, and more specific questions related to affiliate program
Interview with UK-based e-Commerce Consultancy Read More »
Wednesday afternoon good news came from both Hawaii, and California: Good News from Hawaii: Governor Linda Lingle “vetoed HB 1405 because this legislation has immediate and adverse consequences for residents and businesses of Hawai’i. This legislation would place Hawai’i companies at a competitive disadvantage. As a consequence of this bill,
Governors of California and Hawaii Vetoed Affiliate Tax Bills Read More »
<!”Overstock is joining Amazon and Blue Nile in the parade of e-commerce companies dumping affiliates” [source]. Gov. of Hawaii, Linda Lingle, “notified the Legislature the [affiliate tax] bill was among 65 she may veto” after Amazon.com and its “sister-site Endless” have notified all HI affiliates that they are no longer
Affiliate / Amazon Tax: Problem of Selective Nexus Formation Read More »