Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the […]
Misconception: Only High Commissions Attract Affiliates Read More »
Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to
Value of Click and Quest for Perfect Attribution Model Read More »
Two weeks ago I wrote how holiday-related niches can make an affiliate an annual salary within just one month (however, cheesy this may sound, it’s true). A few days later I blogged about the staggering statistics that out of the 62% of consumers that shop after the holidays 10% don’t
Post-Holiday Shopping Trend Read More »
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not
American Home Shield, Direct Marketing & Affiliate Recruitment Read More »
As the year 2009 is coming to an end, many are looking back to highlight the most popular trends and developments in their industries, and in a similar fashion I have decided to devote my today’s blog post to highlighting the top (most popular by the number of participants) affiliate
Top 7 Affiliate Marketing Polls of 2009 Read More »
Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss: The blog post that appeared on Google Retail Blog earlier this month (and the one that
Ready for Post-Holiday Shoppers? Read More »
I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues
December 2009 News and Articles Read More »
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the
Poor Affiliate Communication: AJ Madison Case Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
Yesterday afternoon, an online merchant, who also has an affiliate program, circulated the following announcement to all of his affiliates: Dear affiliate, [Merchant’s website] will be closed for vacation until end of the month. We expect to be back January 1st. The store will be closed all this time, meaning
Shopping Cart Gone on Vacation Read More »