Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week […]
64% of Holiday Shopping Still Left to Be Done Read More »
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to
Affiliate Program Management KPIs Read More »
A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part
Affiliate Newsletter: Format is Important Read More »
In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very
How Often to Send Affiliate Newsletters Read More »
Believe it or not, but not all online merchants offer their customers with a holiday shipping schedule. If this statement does not apply to you, skip right to the very last paragraph of this post. If, on the other hand, you do not yet have a shipping schedule posted on
Publish Your Holiday Shipping Schedule Read More »
The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and
FTC on Guidelines, Affiliate Disclosures, Compliance Read More »
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales
Online Holiday Shopping in Full Swing: Stats and Trends Read More »
With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied
Customer Promotions versus Affiliate Motivation Read More »
A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers
Free Tool to Monitor Paid Search Trademark Violations Read More »
I blogged about the trademark use in affiliate domain names. But what about subdomains? Amazon, for example, deems it “unsuitable” for affiliate websites to: …include any trademark of Amazon.com, Inc. or its affiliates, or any variation or misspelling of any trademark of Amazon.com, Inc. or its affiliates, in any domain
Trademarks in Affiliate Subdomains and Subfolders Read More »