When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag. In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from
Watch Out for Country Changers! Read More »
every family in Russia/Newly Independent States, mine included… And today the world is already celebrating the 65th anniversary of victory over fascism in the World War II. Happy Victory Day, world!! As I was watching the military parade in Moscow today (see picture above), as well as documentaries on the
65th Anniversary of Victory Over Fascism Read More »
When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web
Comparison of Affiliate Creatives and Importance of Assortment Read More »
The final lists of shortlisted a4uAwards nominees have been announced earlier today. These are going to be the 4th annual a4u‘s affiliate marketing awards. There are 25 categories total, and the winners will be announced on 9 June, 2010 in London, UK. The awards will be given in the following
2010 a4uAwards Nominees Shortlisted and Announced Read More »
Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here]. However, a more recent research conducted and published by the same
Is Twitter a Better Marketing Tool than Social Networks? Read More »
I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics. You may read the full article here (it’s got some good tips for merchants new to affiliate
Affiliate Marketing: Pros, Cons and Other Considerations Read More »
Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS),
Mobile Affiliate Marketing Best Practice Guidelines Read More »
I’m seeing these pictures all around the place (primarily on websites that want to teach you how to achieve the ultimate “financial freedom”): people working on their laptops in hammocks, at the swimming pools, and at the beach (like the picture on the left which I’ve made a screenshot of
Do You Take Laptop to the Beach? Read More »
As I was driving down the U.S. East Coast from Northern Virginia to the Florida Keys three weeks ago, I stopped at several gas stations to fill up my tank, and a note I saw stuck to every pump at one gas station in North Carolina especially struck me. I’ve
Danger Alert: Using Debit Cards at Gas Stations Read More »
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale
Pay Per Call Advertising Draws Impressive Conversions Read More »